WhyUser in Claude

Your buying committee, inside Claude.

Ask Claude. WhyUser tests, fixes and saves the work.

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Claude Code Desktop app claude.ai
WhyUser · Email sequence reportExample
Not ready to send2 blockers
Rewrite this sequence from its fixesNext
Claude
WhyUser: rewrite this sequence from its fixes
WhyUser · Revise Email Sequence
  • Both blockers fixed
  • Checked and saved in WhyUser
  • Sequence sent to your email tool
What it is

WhyUser in Claude is WhyUser’s MCP server and skill. Marketers ask Claude to test, fix and ship campaigns, and every run is saved in WhyUser.

Jobs

Six marketing jobs. One request each.

Start with WhyUser: Name the page, and the committee or persona. WhyUser tests it, then revises it from the fixes.

  1. Launch campaigns that convert

    Demand Gen ngrokHIPAA gap fixed before send
    How it runs
    TestRewriteRe-test
    Ask ClaudeWhyUser: test this sequence with the Platform committee, then rewrite it from the fixes
    Your tools
    ReadsSequence rules
    WritesEmail toolCRM

  2. Enter a new segment

    Demand Gen · Head of Mktg ngrokWeeks of research, now hours
    How it runs
    Find rolesReviseCommittee
    Ask ClaudeWhyUser: run Audience Discovery on example.com for HealthTech, then revise the page for the roles it misses
    Your tools
    WritesAd audiencesCRM

  3. Write messaging buyers believe

    PMM
    How it runs
    PersonaBriefSourced
    Ask ClaudeWhyUser: write email messaging for the SRE who reads example.com/platform
    Your tools
    ReadsVoice & messaging
    WritesDocs & wiki

  4. Fix a page. Prove it landed.

    PMM · Demand Gen
    How it runs
    TestReviseRe-test
    Ask ClaudeWhyUser: test example.com/pricing with the Platform committee, then revise it from the fixes
    Your tools
    WritesIssue tracker

  5. Track what buyers say

    PMM · Head of Mktg
    How it runs
    CallsWhat movedBrief
    Ask ClaudeWhyUser: what changed in what buyers say since Oct 1? Brief new copy from it
    Your tools
    WritesTeam chatDocs

  6. Run the team on evidence

    Head of Mktg
    How it runs
    RunsPatternsRevise
    Ask ClaudeWhyUser: find common patterns across our last 10 runs, then apply them to example.com/pricing
    Your tools
    WritesDocs & wiki
Your stack

Reads and writes the tools you already use.

  • CRMRead · write
  • Docs & wikiRead · write
  • Issue trackerWrite
  • Ad audiencesWrite
  • Team chatWrite
ClaudeYour access
WhyUserTests and checks
  • WhyUser never needs your tool logins.
  • Facts from your tools get flagged for review.
Team controls

Give everyone Claude. Keep the budget.

PersonAccessCredit cap
Demand GenRead & run
140 of 400
PMMRead & run
160 of 200
ContentRead only
No spend
Example
  • Access and credit cap, per person
  • Price shown before every run
  • Nothing deleted from Claude
Set up

Live in 5 minutes.

  1. Create a keySettings → AI assistant access
  2. Connect Claude
    /plugin marketplace add WhyUserLabs/skills/plugin install whyuser@whyuser
    Desktop or claude.ai: guide
  3. AskWhyUser: what should I fix on example.com/pricing?
FAQ

Quick answers.

What is WhyUser in Claude?

WhyUser’s MCP server and skill for Claude Code, the Claude desktop app and claude.ai. Marketers ask Claude to test, fix and ship campaigns, and every run is saved in WhyUser.

What can I ask Claude to do?

Test a page, ad or email sequence, then have WhyUser revise the page or sequence from the fixes. It also writes persona messaging and finds patterns across runs. One request does it all, such as “WhyUser: test example.com/pricing with the Platform committee, then revise it from the fixes”.

Do I need a special command?

No. Start the request with WhyUser, so Claude uses the WhyUser skill. Name the page and the committee or persona. For Audience Discovery, name the page and its industry.

Does it work with my CRM, docs and issue tracker?

Yes, through Claude’s own connectors and your own access. Claude reads your guidelines and writes tickets, audiences, sequences and briefs. WhyUser never needs those logins, and facts from your tools are flagged for review.

Can I control who runs simulations and spends credits?

Yes. An admin sets each person to off, read only, or read and run, with a credit cap. Claude shows the price before every run, and no key can delete anything.

How do I set it up?

Create a key in WhyUser under Settings → AI assistant access. In Claude Code, run /plugin marketplace add WhyUserLabs/skills, then /plugin install whyuser@whyuser. For the desktop app and claude.ai, follow the setup guide.

Run your next campaign from Claude.

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