A job title is a guess, not a list. Audience Discovery reads your content, finds where it actually resonates, and hands you the exact titles to target, hidden champions included.
A five-stage pipeline. From a content asset to a validated list.
Reads your content. Keeps the signal, drops the fluff.
Finds where real fit exists. Not where titles match.
Specific roles, like “Quant Developer.” Not generic.
An adversarial buyer reads it. The pool gets ranked.
Each one is invisible until after launch. WhyUser catches all three before the spend.
“Head of Security” at a bank and a FinTech share a title and nothing else. CAC climbs.
Buyers decide on G2, Reddit, and Slack before they click. You cannot see it.
The sub-markets that love your content surface after months of spend, if ever.
Weeks of manual ICP research. Replaced by a validated list.
Specific titles with resonance scores.
The language that lands, per title.
Sub-markets that out-resonate your ICP.
SEM exclusions to cut low-intent traffic.
A coaching report when content is too thin.
Know which titles to target before turning on spend.
Justify expansion with data. Cut CAC.
Confirm the asset matches who responds.
Cross-vertical evidence before a TAM bet.
Start with Committee Simulation, then add the engine for the next channel you ship. All four run on the same Ground Reality foundation.
Apply for the design partner program. Run it on a campaign you already know. Grade us yourself.