Find the job titles your content actually fits.
A job title is a guess, not a list. Audience Discovery reads your content, finds where it actually resonates, and hands you the exact titles to target, hidden champions included.
How it works.
A five-stage pipeline. From a content asset to a validated list.
Extract capability
Reads your content. Keeps the signal, drops the fluff.
Scan sub-markets
Finds where real fit exists. Not where titles match.
Generate buyers
Specific roles, like “Quant Developer.” Not generic.
Verify and rank
An adversarial buyer reads it. The pool gets ranked.
Three ways it fails. Three fixes.
Each one is invisible until after launch. WhyUser catches all three before the spend.
The generic-title trap
“Head of Security” at a bank and a FinTech share a title and nothing else. CAC climbs.
The dark-funnel blind spot
Buyers decide on G2, Reddit, and Slack before they click. You cannot see it.
Hidden champions, missed
The sub-markets that love your content surface after months of spend, if ever.
The Ranked Title Pool, and everything around it.
Weeks of manual ICP research. Replaced by a validated list.
Ranked Title Pool
Specific titles with resonance scores.
LinkedIn hooks
The language that lands, per title.
Hidden champions
Sub-markets that out-resonate your ICP.
Negative keywords
SEM exclusions to cut low-intent traffic.
Signal Quality Gate
A coaching report when content is too thin.
Built for the people who own the number.
Demand gen
Know which titles to target before turning on spend.
Heads of paid
Justify expansion with data. Cut CAC.
Product marketing
Confirm the asset matches who responds.
GTM leaders
Cross-vertical evidence before a TAM bet.
Every blocked buyer held the budget or the veto.
Thirty of 140 candidate titles cleared verification, placed by subvertical and committee role. Of the ones that scored too low to target, 17 were economic buyers and 2 were guardians — the two roles that stop deals. The page spoke fluently to end users and champions, and not at all to the people who sign.
Find the audience before you buy the impressions.
Apply for the design partner program. Run it on a campaign you already know. Grade us yourself.