B2B deals die in silence. Committee Simulation runs your whole buying committee against the page and names the role that killed it, and the proof that was missing.
Compiled from your real buyers. Run as a committee against the live asset.
From your real reviews, calls, and community. Not invented.
Each role is its own agent, at the stage you pick.
They scan, hunt for proof, click or bounce. With a reason.
Per-role decisions, the cascade, a ranked fix list.
Each one is invisible until after launch. WhyUser catches all three before the spend.
A 3% conversion rate hides which stakeholder caused the 97% bounce. Analytics cannot tell them apart.
The end user loves it. Security finds no SOC 2 and kills it. The CFO never found the ROI.
A distracted CISO scans only the nav. A rushed engineer clicks the first CTA. Same page, different page.
More diagnostic depth than months of analytics. In a single run.
Which role vetoed, and how it cascaded.
Ranked changes, effort estimates, exact element.
Convert or abandon, per committee seat.
What each persona looked for, and where it stuck.
Objections and handling, per persona.
For content: publish, polish, or rewrite.
Convert the CFO without losing the engineer.
Behavioral proof a redesign works, per role.
Confirm the page converts a vertical’s committee.
Know what the buyer and security will object to.
Start with Committee Simulation, then add the engine for the next channel you ship. All four run on the same Ground Reality foundation.
Apply for the design partner program. Run it on a campaign you already know. Grade us yourself.