Test your landing page on the whole buying committee.
B2B deals die in silence. Committee Simulation runs your whole buying committee against the page and names the role that killed it, and the proof that was missing.
How it works.
Compiled from your real buyers. Run as a committee against the live asset.
Compile the committee
From your real reviews, calls, and community. Not invented.
Run every role
Each role is its own agent, at the stage you pick.
Watch the behavior
They scan, hunt for proof, click or bounce. With a reason.
Read the verdict
Per-role decisions, the cascade, a ranked fix list.
Three ways it fails. Three fixes.
Each one is invisible until after launch. WhyUser catches all three before the spend.
The invisible stakeholder
A 3% conversion rate hides which stakeholder caused the 97% bounce. Analytics cannot tell them apart.
The deal death chain
The end user loves it. Security finds no SOC 2 and kills it. The CFO never found the ROI.
The psychology gap
A distracted CISO scans only the nav. A rushed engineer clicks the first CTA. Same page, different page.
The Conflict Graph, and everything around it.
More diagnostic depth than months of analytics. In a single run.
Conflict Graph
Which role vetoed, and how it cascaded.
Fix-It Playbook
Ranked changes, effort estimates, exact element.
Per-role conversion
Convert or abandon, per committee seat.
Inner monologues
What each persona looked for, and where it stuck.
Sales Battlecard
Objections and handling, per persona.
Editorial Verdict
For content: publish, polish, or rewrite.
Built for the people who own the number.
Product marketing
Convert the CFO without losing the engineer.
Web and UX
Behavioral proof a redesign works, per role.
Demand gen
Confirm the page converts a vertical’s committee.
Sales enablement
Know what the buyer and security will object to.
Every role approved. The deal still died.
Five roles, seven handoffs. All five finished convinced at intent 7/10 and 45 of 50 runs clicked forward — and none converted, because two handoffs snapped. The End User could not hand the case to the Technical Decision Maker without documentation, and the Champion could not hand it to the Economic Buyer without inspectable proof. An average score calls this page a winner.
Run it on a page you already know the ending to.
Apply for the design partner program. Run it on a campaign you already know. Grade us yourself.