300 agents click the ad, land on the page, and decide. Each one built from your buyers’ own reviews, calls and win/loss notes. Back in 30 minutes: what’s working, what’s broken, and what to fix.
Before they meet you: review sites, community threads, competitor complaints, and how all of it shifted over 18 months. After they meet you: call recordings, CRM notes, win/loss reasons.
Most tools get one half. A persona doc gets neither. How Ground Reality works→
The click decision and the conversion decision are different problems. We score them separately.
Every reader decides as a skeptic. Click or scroll past.
Clickers carry the ad’s promise to your hero. Does it hold?
Every point of friction logged, with a cause.
Projected CTR, CVR and wasted spend, per creative.
Each of these costs you spend, not just conversions.
Ad says “30% lower TCO.” Hero says “The Modern Data Platform.” Gone in three seconds.
A page built for the engineer loses finance and security, who review it next.
Ad, audience or page? Analytics cannot separate the click from the conversion.
Weeks of live A/B testing. Replaced by one run, before spend.
Ranked friction, each with a fix.
Where the promise breaks, role by role.
Projected metrics and wasted-spend estimate.
A statistical winner, with the reason.
Ad-stage and page-stage, separated.
Validate the funnel before turning on spend.
Confirm the promise holds for the target roles.
Pick a creative without a slow live A/B test.
See who the message wins, not just the clicker.
A landing page edited mid-flight can break the promise the ad is still paying for. WhyUser watches the pages your live creatives point at and re-runs the funnel when one changes, at 50 credits per creative.
The landing pages behind your live creatives, on a schedule you set.
The hero, the proof and the offer — the three things the click was sold on.
No → skip. No run, no credits.
~30 min · 50 credits per creative, at 300 agents.
The new scent-trail gap, per role, with projected wasted spend.
Dates, counters and prices moving in the copy. Cosmetic edits do not spend your credits.
You get an alert instead of a silent failure. No run, no charge.
Run it now from the policy, without waiting for the next scheduled check.
Policies cap what automatic runs can spend. Monthly and per-user limits are next.
Find the gap while the budget is still recoverable.
Send us the creatives and the page they point at. We run both.