The ad earns the click. The page has three seconds to keep it. Ad Campaign Simulation runs the full funnel before launch, so you catch the break before you pay for traffic.
Two stages, modeled apart: the click decision, then the conversion.
Each role decides, as a skeptic. Click or ignore.
Clickers carry the promise to the hero. Does it hold?
Every friction logged. Convert or abandon, with a cause.
Projected CTR, CVR, wasted spend. Before you pay.
Each one is invisible until after launch. WhyUser catches all three before the spend.
Ad says “30% lower TCO.” Hero says “The Modern Data Platform.” Gone in three seconds.
A page built for the engineer loses the CFO and security, who review it next.
Ad, audience, or page? Analytics cannot separate the click from the conversion.
Weeks of live A/B testing. Replaced by one run, before spend.
Ranked friction, each with a fix.
Where the promise breaks, role by role.
Projected metrics and wasted-spend estimate.
A statistical winner, with the reason.
Ad-stage and page-stage, separated.
Validate the funnel before turning on spend.
Confirm the promise holds for the target roles.
Pick a creative without a slow live A/B test.
See who the message wins, not just the clicker.
Start with Committee Simulation, then add the engine for the next channel you ship. All four run on the same Ground Reality foundation.
Apply for the design partner program. Run it on a campaign you already know. Grade us yourself.