Pricing

Every run has a price. Here it is.

Annual plans with a pool of credits. Spend them across landing pages, ads, emails and audience research. A page test is 10 credits, or $50 on Standard, and fields 50 agents. No quote. No call to find out the price.

What a test costs elsewhere

A buyer panel study runs $2,000–$8,000 and takes 12 hours to several weeks. A traditional message-testing engagement runs $5,000–$30,000. A WhyUser page run is $40–$50 and takes about thirty minutes.

See the plans Size your own plan
Security & data handling · DPA before you send a URL · See what a run returns
Accuracy
84%

Across live accounts. Every graded call →

Claims graded
473

Sealed before launch. Graded by the customer, never by us.

Agents per run
50–300

Per run, across three behavioural states. Why depth matters →

Time per run
30 min

Against review rounds that take weeks.

Plans

Annual plans. Spend the credits whenever you like.

Every plan gets all six run types, unlimited seats and the full graded record. Only the volume changes.

Standard

One demand gen team, shipping every month.

$12,000 /year
2,400 credits per year
$5.00 per credit · $50 per landing page test
  • All six run types included
  • Unlimited seats and shareable reports
  • Ground Reality buyer compilation from your own evidence
  • Competitor intelligence refreshed twice a month, up to 5 competitors
  • Evidence Ledger: every claim sealed and graded
  • Email support, 1 business day
Talk to us
Most popular
Scale

Several channels or product lines at once.

$24,000 /year
5,250 credits per year
$4.57 per credit · $45.71 per landing page test
  • Everything in Standard
  • 8.6% lower cost per credit than Standard
  • Competitor intelligence refreshed weekly, up to 5 competitors
  • Headless runs via API
  • Priority calibration against your closed-won data
  • Shared Slack channel
Talk to us
Enterprise

Several business units. Procurement review. Custom terms.

Custom /year
12,000+ credits per year
Credit rate set with your allowance
  • Everything in Scale
  • Lowest cost per credit of any plan
  • Competitor intelligence refreshed weekly, up to 5 competitors
  • SSO, custom DPA, security review support
  • Named engineer and a quarterly accuracy review
  • Multi-workspace, separated by business unit
Talk to us
Add-on

Credit pack $1,000 for 200 credits

Top up mid-year without changing plan. Packs never expire while you are subscribed, so a heavy quarter does not turn into a renegotiation. Available on every plan.

Add credits
Annual only, for now. We do not sell monthly. The product learns your buyers from your own evidence and gets sharper across campaign cycles. A graded record needs more than one cycle to mean anything. One month would flatter us and underserve you.
In practice

What a year looks like on each plan.

Three realistic mixes. None is a ceiling. Every number below counts runs, not pages, because most pages are tested more than once.

Per monthStandard
2,400 credits		Scale
5,250 credits		Enterprise
12,000 credits
Landing page runs71228
Content page runs3614
Pages covered
at 2–3 runs each		3–56–914–21
Ad creative runs138
Email combo runs3820
Audience runs per year41024
Community & Competitor Intelligence2 a month4 a month4 a month
Credits used per year2,3605,18012,000
Cost per run~$61~$59Custom
Most pages get tested two or three times. Teams run a page, fix what the committee flagged, then run it again to check the fix held. That is normal use, not waste, and it is how a page actually gets better. So size your plan in runs, not pages. One page taken through two fixes is three runs, or 30 credits.
The number that matters is not cost per run. One mis-targeted LinkedIn campaign burns more in two weeks than a Standard plan costs in a year. Work that out against your own spend before you look at our price.
The unit

What a credit buys.

Six run types. Four cost the same every time. Two scale with how much you test. Agent counts are per run.

Run Agents Credits Standard
$5.00/cr		 Scale
$4.57/cr
Landing page
Committee Simulation		 5010 per run $50$45.71
Content page
Committee Simulation · blog posts, white papers, case studies, docs		 5010 per run $50$45.71
Ad campaign
Ad Simulation		 30030 per creative $150$137.14
Email campaign
Email Simulation		 30010 per combo $50$45.71
Audience Discovery Variable
50–300		50 per run $250$228.57
Community & Competitor Intelligence
Scheduled 2 a month on Standard, 4 on Scale and Enterprise		 Variable
50–300		10 per run $50$45.71
What counts as one email combo. Ten credits per subject, body and link combination, at 300 agents. Three subjects against one body and one link is three combos, so 30 credits. Three subjects against two bodies is six combos, so 60. The whole matrix is priced up front.
Community & Competitor Intelligence runs on a schedule you control. Twice a month on Standard, four times on Scale and Enterprise. Every plan tracks up to 5 competitors. Cadence buys freshness, not breadth. Turn the schedule off and run it by hand any time. At plan cadence it costs 240 credits a year on Standard and 480 on Scale and Enterprise.
Size it yourself

Put your own month in. We will do the year.

Enter a normal month. We work out the year and size the plan. Nothing is sent anywhere and there is no form at the end.

Landing pages tested per month
2 runs per page · 20 credits per page · 50 agents · 144 runs a year
Content pages tested per month
Blog posts, white papers, case studies, docs · 2 runs per page · 20 credits per page · 72 runs a year
Ad creatives tested per month
2 runs per creative · 60 credits per creative · 300 agents · 48 runs a year
Email combos tested per month
2 runs per combination · 20 credits per combination · 300 agents · 72 runs a year
Audience Discovery runs per year
50 credits each · asked annually because these follow planning cycles, not a monthly rhythm
Community & Competitor Intelligence per month
10 credits · plan cadence: 2 a month on Standard, 4 on Scale and Enterprise · 48 runs a year

You enter assets, not runs. We assume each page, ad creative and email combination is tested twice, once before launch and once after the fix, because most are. Most rows ask for a month, because that is the number people actually know. An annual box tends to get a monthly answer. Audience Discovery is asked per year, since it follows planning cycles. Every row shows its own yearly total, so nothing is multiplied out of sight.

What you are buying

A run is not one opinion. Compare the depth, then the price.

Cost per run only means something if the runs are the same shape. Every WhyUser run fields a full committee, many agents per seat, across three moods. It reports the spread, not an average.

50 to 300 agents

Per run, not per plan. A page test fields 50. Ad and email runs field 300. One agent per seat is a cast reading lines. Thirty or more per seat is a distribution.

Three behavioural states

Every role runs distracted, sceptical and ideal. Your reviewers read like ideal users. Most of your traffic does not. That gap is where the silent veto lives.

The handoffs, not just the seats

We score the seven handoffs between five roles. That catches the case where every role approves and the deal still dies. An average hides it.

Replayable, not re-rolled

Same fingerprints, same buyers. Re-run after a fix and the change is yours, not the model drifting. A cheap run you cannot reproduce cannot measure anything.

The four questions to ask when comparing. Ask how many agents read it, how many moods they read it in, how many roles weigh in together, and whether the same input gives the same output twice. One pass by one persona is cheaper because it is less work. It cannot tell you which role blocks the deal.
Every plan

Not gated behind the top tier.

The things that make a simulation trustworthy are the product. Charging extra for them would mean selling a worse instrument to smaller teams. Agent counts, moods and accuracy are the same on every plan. Plans differ in how much you can run, never in how good the answer is.

Ground Reality

Your committee, built from your site, your reviews, community threads and your calls. Not invented personas.

Determinism

Same fingerprints, same buyers. A run is replayed, not re-rolled, so a fix is a fix.

Evidence Ledger

Every claim is sealed before the outcome exists, then graded HIT or MISS by you. Misses stay in the count.

Unlimited seats

Findings are meant to be forwarded to Content, Brand and Sales. Per-seat pricing would tax the exact behaviour the product exists to create.

Before you pay anything

The design partner programme is still open.

Design partners pay nothing. We ask for thirty minutes a week to steer the product. You keep everything the runs produce.

Apply as a design partner See a real report first
Pricing FAQ

The questions procurement asks.

01What exactly is a credit?

The unit every run is priced in. A landing page or content page test is 10 credits and fields 50 agents. An ad simulation is 30 credits per creative at 300 agents. An email simulation is 10 credits per subject, body and link combination, also at 300. Audience Discovery is 50 credits. Community and Competitor Intelligence is 10 credits, twice a month on Standard and four times on Scale and Enterprise, across up to 5 competitors on every plan. Nothing else costs credits. Seats, reports, exports and re-reading an old run are free.

02Do credits expire, or do I have to spread them evenly?

Spend them whenever you like inside your term. If your year is one big Q3 launch and three quiet quarters, that is fine. There is no monthly cap. Credit packs you buy on top never expire while you are subscribed.

03Why is there no monthly plan?

Annual only, today. The product builds your buyers from your own evidence and sharpens across campaign cycles. The graded record we sell on needs more than one cycle to mean anything. A one month trial would show you a version that has not yet learned your market. If a year is too big a first step, the design partner programme is free.

04What happens when I run out of credits?

Nothing auto-charges. Nothing breaks. You just cannot start a new run until you top up. Add a pack at $1,000 for 200 credits, or move up a plan and we credit what you have already paid. We flag it at 80%, not at zero.

05Does a failed or useless run still cost credits?

A run that errors is not charged. A run that completes and tells you something you did not want to hear is charged, because that is the product working. If a completed run is genuinely unusable, say a page did not load or the wrong asset went in, tell us and we return the credits.

06Do we pay per seat?

No. Seats are unlimited on every plan. The point of a sourced finding is that you can forward it to Content, Brand, Product Marketing and Sales without it becoming a personal critique. Charging per seat would tax the exact thing the product exists to create.

07How does this compare to a research panel?

A panel study usually costs $2,000 to $8,000 and takes 12 hours to several weeks. A WhyUser page run costs $40 to $50 and takes about thirty minutes. They are not substitutes. A panel gives you real humans, which ours are not. We model the committee handoff, which a panel cannot. The full comparison includes where we are the wrong choice.

08What does procurement need from us?

A DPA and our security docs are both readable before you send us a URL, not after signature. Enterprise adds SSO, a custom DPA and support through your security review. If your reviewer wants the data-flow diagram first, it is on the architecture page.

Get started

Run it on a campaign you already know the ending to.

Do not tell us which version won. We will predict the ranking. You check it against your own data. If we are wrong, you have lost an afternoon.

Request access Read a real report