Pricing

Every run has a price. Here it is.

Plans come with a pool of credits to spend on pages, ads, emails and audience research. A page test is 20 credits, or $89 on Scale.

What a test costs elsewhere
Buyer panel study
$2,000–$8,000

Hours to weeks

Message-testing project
$5,000–$30,000

Per project

WhyUser run
$89–$100

About 30 minutes

See the plans Size your own plan
Security & data handling · DPA before you send a URL · See what a run returns
Accuracy
84%

Across live accounts. Every graded call →

Agents per run
50–300

Per run, across three behavioural states. Why depth matters →

Time per run
30 min

Against review rounds that take weeks.

Plans

Annual plans. Spend the credits whenever you like.

Standard

One demand gen team, shipping every month.

$1,000 /month
2,400 credits per year
$5.00 per credit · $100 per landing page test
  • Committee Simulation and Audience Discovery included
  • Unlimited seats and shareable reports
  • Ground Reality buyer compilation from your own evidence
  • Competitor intelligence refreshed weekly, up to 5 competitors
  • Email support, 1 business day
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Most popular
Scale

Several channels or product lines at once.

$2,000 /month
5,400 credits per year
$4.44 per credit · $88.89 per landing page test
  • Everything in Standard included
  • Ad Campaign Simulations included
  • Email Campaign Simulations included
  • 11.1% lower cost per credit than Standard
  • Competitor intelligence refreshed weekly, up to 5 competitors
  • Shared Slack channel
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Enterprise

Several business units. Procurement review. Custom terms.

Custom
Credit rate set with your allowance
  • Everything in Scale
  • Lowest cost per credit of any plan
  • Competitor intelligence refreshed weekly, up to 5 competitors
  • SSO, custom DPA, security review support
  • Shared Slack channel
  • Multi-workspace, separated by business unit
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Add-on

Credit pack $1,000 for 200 credits

Top up any time, on any plan. Packs never expire while you are subscribed.

Add credits
In practice

What a year looks like on each plan.

Three sample mixes, counted in runs, not pages.

Per monthStandard
2,400 credits		Scale
5,400 credits		Enterprise
Custom allowance
Landing page runs4515
Content page runs137
Pages covered per year
at 2 runs each		3048132
Ad creative runsScale and above25
Email combo runsScale and above48
Audience runs per year2410
Community & Competitor Intelligence4 a month4 a month4 a month
Credits used per year2,2605,24011,660
Cost per run~$109~$109Custom
Most pages get tested twice. Once before the fix and once after, so one page is two runs, or 40 credits.
The unit

What a credit buys.

Six run types, each with a fixed credit price. Multiply by your plan's credit rate for the dollar cost.

Run Agents Credits
Landing page
Committee Simulation		 5020 per run
Content page
Committee Simulation · blog posts, white papers, case studies, docs		 5020 per run
Ad campaign
Ad Simulation · Scale and above		 30050 per creative
Email campaign
Email Simulation · Scale and above		 30020 per combo
Audience Discovery Variable
50–300		50 per run
Community & Competitor Intelligence
Scheduled 4 a month on every plan		 Variable
50–300		20 per run
What counts as one email combo. One subject, one body and one link is one combo, at 20 credits. Three subjects against two bodies is six combos, so 120 credits.
Community & Competitor Intelligence runs four times a month on every plan. It tracks up to 5 competitors and uses 960 credits a year at that pace.
Size it yourself

Put your own month in. We will do the year.

Enter a normal month and we size the plan. Nothing is sent anywhere.

Landing pages tested per month
2 runs per page · 20 credits per run · 50 agents · 24 runs a year
Content pages tested per month
Blog posts, white papers, case studies, docs · 2 runs per page · 20 credits per run · 24 runs a year
Ad creatives tested per month · Scale and above
2 runs per creative · 50 credits per run · 300 agents · 48 runs a year
Email combos tested per month · Scale and above
2 runs per combination · 20 credits per run · 300 agents · 24 runs a year
Audience Discovery runs per year
1 run each · 50 credits per run
Community & Competitor Intelligence per month
1 run each · 20 credits per run · plan cadence: 4 a month on every plan · 48 runs a year

We assume each page, ad and email combo is tested twice: once before launch and once after the fix.

What you are buying

A run is not one opinion. Compare the depth, then the price.

Every run fields a full committee, with many agents per role, in three moods. It reports the spread, not an average.

50 to 300 agents

A page test fields 50 agents. Ad and email runs field 300.

Three behavioural states

Every role reads distracted, sceptical and ideal. Most of your traffic is not ideal.

The handoffs, not just the seats

We score the seven handoffs between five roles. That catches the deal that dies even when every role approves.

Replayable, not re-rolled

Same inputs, same buyers. Re-run after a fix and the change is yours, not model drift.

The four questions to ask when comparing. How many agents, how many moods, how many roles together, and does the same input give the same result twice?
Every plan

Not gated behind the top tier.

Agent counts, moods and accuracy are the same on every plan. Plans differ only in how much you can run and which run types you get.

Ground Reality

Your committee, built from your site, reviews, community threads and calls. Not invented personas.

Determinism

Same inputs, same buyers. A run is replayed, not re-rolled.

Evidence Ledger

Every claim is sealed before launch, then graded HIT or MISS by you. Misses stay in the count.

Unlimited seats

Share findings with Content, Brand and Sales. There is no per-seat fee.

Before you pay anything

The design partner programme is still open.

Design partners pay nothing. We ask for thirty minutes a week, and you keep everything the runs produce.

Apply as a design partner See a real report first
Pricing FAQ

The questions procurement asks.

01What exactly is a credit?

The unit every run is priced in. Page tests, email combos and competitor intelligence runs are 20 credits; ad creatives and Audience Discovery runs are 50.

02Do credits expire, or do I have to spread them evenly?

There is no monthly cap, so spend them any time in your term. Credit packs never expire while you are subscribed.

03Why is there no monthly plan?

Plans are annual. If a year is too big a first step, the design partner programme is free.

04What happens when I run out of credits?

Nothing auto-charges and nothing breaks. Add a pack at $1,000 for 200 credits, or move up a plan and we credit what you have paid.

05Does a failed or useless run still cost credits?

A run that errors is not charged. If a finished run is unusable, say the wrong page went in, tell us and we return the credits.

06Do we pay per seat?

No. Seats are unlimited on every plan.

07How does this compare to a research panel?

A panel study costs $2,000 to $8,000 and takes hours to weeks. A WhyUser run costs $89 to $100 and takes about thirty minutes; see the full comparison.

08What does procurement need from us?

Our DPA and security docs are open to read before you send us a URL. Enterprise adds SSO, a custom DPA and security review support.

Get started

Run it on a campaign you already know the ending to.

Do not tell us which version won. We predict the ranking and you check it against your own data.

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