About WhyUser
A note from Durga Gokina, founder · Updated 1 October 2026
What is WhyUser?
WhyUser is a staging platform for B2B marketing. You give it a landing page, ad or email before it goes live.
It runs that piece past a simulated buying committee: the people at the company you sell to who must all say yes. In about 30 minutes, you see which role stalls and what to fix.
Each buyer is built from real evidence: your site, your market, competitor reviews and, if you share them, your calls and CRM notes. Every finding quotes a real buyer. See a sample report
Why does it exist?
Engineering has staging. Finance has audits. Sales runs role plays. Marketing goes straight to opening night, with real budget and real buyers.
In B2B, a committee decides, not a click. A champion loves your page. Then a CFO or a security lead has one doubt, and the deal stalls.
That veto is silent. It never reaches your CRM, and no analytics tool will tell you which seat killed the deal.
AI made it worse. Teams now ship more copy, faster, and none of it is tested. A chatbot gives you one confident opinion. But one opinion is not a test.
So I built the rehearsal marketing never had.
Why should you trust it?
You shouldn’t take our word for it. Opinion does not move budget. Evidence does.
A real test needs four things. It is grounded in your real buyers. It uses many buyers, not one opinion. It gives the same answer each run, so a change means your fix worked. And it is graded against what really happened. Twelve questions to ask any tool, us included
So we keep score. Each claim is sealed before launch, your team grades it against what happened, and misses stay in the count. So far: 473 claims graded, 84% accurate. See how we grade
Don’t trust us. Grade us. Run WhyUser on a campaign you already know the ending to, and see if it finds what happened.
Who is it for?
Demand gen and RevOps leaders at B2B SaaS companies with 75 to 400 people. It fits best when you sell AI, dev tools, data, security or API products, and several roles must sign off on a deal.
Customers include ngrok, Vectara and design partners under NDA.
It is not for B2C, e-commerce, or teams that want a copywriting tool.
Who is behind it?
I’m Durga Gokina, founder and CEO. I co-founded Macrometa and was Chief Architect at Atlantis Computing. I have spent 28 years in B2B, and hold an MS in computer science from IIT Bombay.
Two advisors help me. Sarah Daily advises on revenue operations. Nichole LaRue advises on go-to-market, and is Head of Marketing Operations at ngrok, a WhyUser customer.
Happy Gokina, my golden retriever, is our Chief Empathy Officer and the face on our logo. Happy reminds us every buyer is a person first.
Every customer works with me directly. Write to hello@whyuser.com and we reply within 24 hours.
— Durga
WhyUser Inc. · Founded 2025 · San Jose, California