Analyze your pages by simulating your entire buying committee. The CFO measures ROI, the VP of Engineering scans for risk, and the end-user decides if it fits their day.
See how different personas process your message, where comprehension breaks, and where intent builds to avoid wasting your campaign spend.
Your sales team, customer success, and marketing each hold pieces of buyer knowledge. WhyUser turns your team's siloed knowledge into a single, testable model of your buyer to run committee simulations grounded in your reality and not generic guesses.
Open any persona and see their internal dialogue as they move through your page. You see their questions form, objections surface, and confidence grow or fade.
WhyUser traces cause and effect so you can understand what helped them trust and what made them hesitate.
Our Causal Engine gives you an auditable reason for every buyer action. We model the why to see how changes in your message influence each persona across the reading experience.
At a high level the system:
Most tools model individual personas. WhyUser focuses on how all committee roles interact inside a deal so you can see where decisions move forward and where they stall.
WhyUser shows you where these pressures show up in the way buyers read your message.